One of the retail categories that saw large spikes in sales during the Pandemic was loungewear. It makes sense because whether you were shut in from mandated lock downs or working from home, people like to feel relaxed and comfortable at home. Analysis from a recent study of retailers showed a large jump in loungewear sales online, with some reporting double and triple digit sales gains over the prior year. Many stores found little reason to advertise and promote swimwear last summer and instead saw the demand for loungewear and jumped on it.
Many customers prefer something unique and different rather than a pair of sweatpants and an oversized t-shirt to lay around the home. Whether you are doing chores, binge watching your favorite TV series, cooking or catching up on your reading, Japanese Kimono and Yukata robes have become a popular alternative. The prints and styles are striking and beautiful. With the wrap around style of these robes, they can be loose fitting or tied more snugly depending on what you are doing and how you are feeling. After all, nothing feels better than cool cotton when hanging out at home. Those that want an even lighter feel turn to Happi Coats. Happi Coats are shorter length versions of kimono and yukata. They are available in several lengths and have one or two side pockets making it easier to keep your glasses or cell phone close to you.
We received several notes from customers who were on work-at-home assignments and expressed their desire to permanently work from home. One customer, Janice said if she was granted the opportunity she would buy five yukata and Happi Coats so she could wear a different one each work day. She thought it would give herself the feeling of a traditional workplace with the added luxury of loungewear. We can’t argue with her. Another customer said his work at home team enjoyed their daily Zoom teleconference calls because he wore a different kimono each day. They all wanted to know where he was getting them from and was happy to refer several new customers to us over the months. Thank you Ben, we always appreciate referrals.
Another longtime customer of ours discovered another benefit of the Happi Coats. She wore them out when she went to pick up food for dinner or had to drop something off at the post office. Ellen shared with us that she would never feel comfortable heading out of the house in a regular bathrobe, but in a Happi Coat she was making a fashion statement. Slip on a pair of shorts or jeans and she was good to go. She regularly received compliments from others and it not only boosted her confidence, but she started trying on different outfits at home preparing for the days when America fully reopens again. She discovered that her Happi coats complimented some of her slacks and jeans even with heels. She plans on educating her girlfriends when they start heading out again on weekends to restaurants and clubs. She calls this fashion Street-Chic. Ellen, we welcome your photos if you would like to share, so we can show the rest of our Happi Coat audience. Happi Coats, they aren’t just for lounging anymore!
Each month we like to share with our customers what is currently popular among the kimono and yukata we offer.
For the month of May, 2021, here are the Top Five Sellers:
- Yukata – Red Crane and Tree
- Yukata – Pink Cherry Blossom
- Yukata – Eternal Chain
- Yukata – Blue Dawn
- Yukata – Dragon and Bamboo
Three of the ladies styles made the Top Five this month. Sales were brisk early on as Mother’s Day was approaching. Don’t forget about Father’s Day. It’s just a few weeks away. Nothing would make Dad happier than lounging in a summer yukata. Happi Coats make great cover ups at the beach and pool. If Dad is an active swimmer, give some thought to this unique gift idea. Thanks for reading, we will be back soon with another blog. Please comment below or email us with any questions, comments or thoughts, we love hearing from our customers and might mention you in a future post.
Blue Dawn Yukata
Red Crane and Tree Yukata
