Posts Tagged ‘loungewear’

Top 5 Sellers for May 2021 – Consumers Demand Comfort

Wednesday, June 2nd, 2021

One of the retail categories that saw large spikes in sales during the Pandemic was loungewear. It makes sense because whether you were shut in from mandated lock downs or working from home, people like to feel relaxed and comfortable at home. Analysis from a recent study of retailers showed a large jump in loungewear sales online, with some reporting double and triple digit sales gains over the prior year. Many stores found little reason to advertise and promote swimwear last summer and instead saw the demand for loungewear and jumped on it.

Many customers prefer something unique and different rather than a pair of sweatpants and an oversized t-shirt to lay around the home. Whether you are doing chores, binge watching your favorite TV series, cooking or catching up on your reading, Japanese Kimono and Yukata robes have become a popular alternative.  The prints and styles are striking and beautiful. With the wrap around style of these robes, they can be loose fitting or tied more snugly depending on what you are doing and how you are feeling. After all, nothing feels better than cool cotton when hanging out at home. Those that want an even lighter feel turn to Happi Coats. Happi Coats are shorter length versions of kimono and yukata. They are available in several lengths and have one or two side pockets making it easier to keep your glasses or cell phone close to you.

We received several notes from customers who were on work-at-home assignments and expressed their desire to permanently work from home. One customer, Janice said if she was granted the opportunity she would buy five yukata and Happi Coats so she could wear a different one each work day. She thought it would give herself the feeling of a traditional workplace with the added luxury of loungewear.  We can’t argue with her.  Another customer said his work at home team enjoyed their daily Zoom teleconference calls because he wore a different kimono each day. They all wanted to know where he was getting them from and was happy to refer several new customers to us over the months.  Thank you Ben, we always appreciate referrals.

Another longtime customer of ours discovered another benefit of the Happi Coats. She wore them out when she went to pick up food for dinner or had to drop something off at the post office. Ellen shared with us that she would never feel comfortable heading out of the house in a regular bathrobe, but in a Happi Coat she was making a fashion statement. Slip on a pair of shorts or jeans and she was good to go. She regularly received compliments from others and it not only boosted her confidence, but she started trying on different outfits at home preparing for the days when America fully reopens again. She discovered that her Happi coats complimented some of her slacks and jeans even with heels.  She plans on educating her girlfriends when they start heading out again on weekends to restaurants and clubs. She calls this fashion Street-Chic. Ellen, we welcome your photos if you would like to share, so we can show the rest of our Happi Coat audience. Happi Coats, they aren’t just for lounging anymore!

Each month we like to share with our customers what is currently popular among the kimono and yukata we offer.

For the month of May, 2021, here are the Top Five Sellers:

  1. Yukata – Red Crane and Tree
  2. Yukata – Pink Cherry Blossom
  3. Yukata – Eternal Chain
  4. Yukata – Blue Dawn
  5. Yukata – Dragon and Bamboo

Three of the ladies styles made the Top Five this month. Sales were brisk early on as Mother’s Day was approaching. Don’t forget about Father’s Day. It’s just a few weeks away. Nothing would make Dad happier than lounging in a summer yukata. Happi Coats make great cover ups at the beach and pool. If Dad is an active swimmer, give some thought to this unique gift idea. Thanks for reading, we will be back soon with another blog. Please comment below or email us with any questions, comments or thoughts, we love hearing from our customers and might mention you in a future post.

 

blue dawn yukata

Blue Dawn Yukata

red crane yukata

Red Crane and Tree Yukata

And the WINNERS are…..Top Five Sellers for April, 2021

Thursday, May 6th, 2021

Top selling kimono

Each month we like to celebrate and wrap up the month with our Best Selling Kimono and Yukata list. This idea came as a result of our customers who write us and asked for ideas about which Kimono or Yukata would be the right one for a gift, a spouse, a kid, significant other or even themselves. While we always point out that selecting a kimono is simply a personal choice, we are happy to provide feedback if they have certain questions or need comparison information. We have been selling kimono and yukata for over 27 years and have learned at least a thing or two.

This has become a fun and enjoyable task each month and also helps us with inventory, ordering needs and knowing what’s the most popular choice during the past 30 days. Check back each month if you have an interest in what the current trend is for the most popular Japanese robes. We received an email  from a repeat customer the other day, who had been sitting on the fence deciding on a choice for his next yukata.  He has purchased several from us over the past year and wanted to add to his collection.  He mentioned that he sometimes has a hard time deciding because of the many styles we offer, but began to look at this list we publish monthly and said it really helped him. His newest yukata was shipped last month and he wrote us to say he couldn’t be more happy with his choice.  He wanted us to give a shout out to our customers for helping him decide. This customer thinks he is getting older and has a harder time making decisions to which we say, you are not getting older, just becoming more “retro”. Last month was his birthday and we included a nice little gift with his purchase. It’s the little things like this that make us love what we do.  We love hearing from customers, so if you have thoughts, questions, comments or concerns, please let us know.  You can use the email address listed on our order confirmation or our Contact Us form located on the web.

So, without further delay, here are the TOP FIVE SELLERS in April:

  1. Yukata – Pink Cherry Blossom
  2. Happi Coat – Blue Koi
  3. Yukata – Great Wave – Purple
  4. Yukata – Dragon & Mt. Fuji – Black
  5. Yukata – Dragon and Hawk

We have been very busy shipping Mother’s Day gifts over the past few weeks, so it wasn’t a surprise to see the Pink Cherry Blossom yukata hit the number one spot.  The balance of the list were men’s robes, so it would appear that customers are shopping early for Father’s Day, June 20th, and perhaps picking up yukatas for the warmer summer months. Of course we usually see a brisk shift in business for graduations and weddings from now through the end of July.

Whatever the event you have throughout the year, if you need a unique gift, visit us online at www.chopa.com. We offer a large selection of Japanese robes for men, women and kid’s. We receive dozens and dozens of notes each season telling us what a great idea these were for gifting. Of course, don’t forget Christmas which is our biggest selling season of all. It’s never to early to start a gift list and we offer an extended return window for Christmas purchases which is announced later in the year. For now, let’s just enjoy the warmer weather rolling in and the bright sunny days ahead.  Here in Florida it has already warmed up and the roads and beaches are becoming more crowded each week. Our short length Happi Coats are popular and very stylish as cover ups at the beach or pool. Lounging on the patio with a cool cocktail isn’t a bad idea either.